Privacy Policy

At Charcoal Threads (“we”, “our”, “us”), your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, browse, or make a purchase through our website (“Site”).

By using our Site, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Personal Information We Collect

A. Information You Provide

When you place an order, create an account, subscribe to our communications, or contact us, we may collect:

  • Full Name
  • Billing Address
  • Shipping Address
  • Email Address
  • Mobile Number
  • Payment Information
  • Order History
  • Any information voluntarily submitted through forms, reviews, or customer support interactions

B. Information Collected Automatically

When you visit our Site, we automatically collect certain information about your device and browsing activity, including:

  • IP Address
  • Browser Type
  • Device Information
  • Time Zone
  • Referral Source
  • Pages Visited
  • Products Viewed
  • Website Usage Data

We collect this information through technologies such as:

  • Cookies
  • Log Files
  • Web Beacons
  • Pixels
  • Analytics Tools

2. How We Use Your Information

We use your personal information to:

Order Fulfilment

  • Process and manage your orders
  • Verify payments
  • Arrange shipping and delivery
  • Send order confirmations and updates

Customer Support

  • Respond to inquiries and service requests
  • Manage returns, refunds, and exchanges
  • Provide post-purchase assistance

Website Improvement

  • Analyze website traffic and user behavior
  • Improve product offerings and customer experience
  • Optimize website functionality and performance

Marketing & Communication

  • Send promotional emails, offers, and product updates
  • Notify you about launches, sales, and collections
  • Personalize marketing communications based on your preferences

You may opt out of marketing communications at any time.

Fraud Prevention

  • Detect unauthorized transactions
  • Prevent fraudulent activity
  • Protect our customers and business operations

3. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to improve browsing experience and website functionality.

Cookies help us:

  • Remember user preferences
  • Analyze website performance
  • Provide personalized content
  • Deliver relevant advertisements

Most browsers allow you to disable cookies through browser settings; however, certain website features may not function properly if cookies are disabled.

4. Sharing of Information

We do not sell, rent, or trade your personal information.

We may share your information with trusted third parties only when necessary, including:

  • Payment Gateway Providers
  • Shipping and Logistics Partners
  • Technology and Hosting Providers
  • Analytics and Marketing Platforms
  • Government Authorities when required by law

These third parties are authorized to use your information only for the services they provide on our behalf.

5. Marketing and Advertising

We may use your information to provide personalized advertisements and marketing communications that may be relevant to you.

Advertising platforms and analytics providers may use cookies, pixels, and similar technologies to understand user behavior and improve advertising performance.

You may opt out of marketing communications by using the unsubscribe option available in our emails.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information.

While we strive to protect your data, no method of electronic transmission or storage is completely secure. Therefore, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to:

  • Fulfil orders
  • Provide customer support
  • Comply with legal obligations
  • Resolve disputes
  • Enforce our agreements

When information is no longer required, it is securely deleted or anonymized.

8. Your Rights

Subject to applicable laws, you may request to:

  • Access your personal information
  • Correct inaccurate information
  • Update your information
  • Delete your information
  • Withdraw marketing consent

To exercise any of these rights, please contact us using the details provided below.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices, content, or policies of such websites.

We encourage users to review the privacy policies of any third-party sites they visit.

10. Children's Privacy

Our Site is not intended for individuals under the age of 18 years.

We do not knowingly collect personal information from minors. If we become aware that information has been collected from a minor, we will take reasonable steps to remove it.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.

Any revisions will be posted on this page with an updated effective date. Continued use of the Site after such changes constitutes acceptance of the revised Privacy Policy.

Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact us:

Charcoal Threads
Email: support@charcoalthreads.com
WhatsApp: +91 8076849595
Customer Support Timings: Monday to Saturday, 10:00 AM – 6:00 PM IST